An honest, side-by-side look using each provider's publicly published pricing. Square is excellent at what it is built for. Here is where each one fits, and what you actually pay.
Published rates and terms. Verify current pricing on each provider's site.
| Pricing model | Three programs: Dual Pricing, interchange-plus, or AllPro Rebate. We recommend the one that fits after going over your numbers with you. | Flat rate. One blended price for most cards. |
|---|---|---|
| Published online rate | Based on your volume and card mix. We show you the number. | 3.3% + 30¢ on the free plan (raised in early 2026). |
| In-person rate | Set by the program that fits your business. We show you the math. | 2.6% + 15¢ per tap, dip, or swipe. |
| Keyed-in rate | Set by the program that fits, and itemized. | 3.5% + 15¢ for manually keyed cards. |
| Can you see your true cost? | Yes. Every fee is itemized. | No. The underlying interchange is bundled into the flat rate. |
| Contracts or cancellation fees | None. | None. Month to month. |
| Free review of your current fees | Yes, no obligation. | Not offered. |
| Support | A real person who knows your account. | Mainly docs, email, and phone support. Built for self-serve. |
| Best for | Owner-operated businesses taking payments in person and online. | Brand-new or very small businesses that want the simplest setup and free starter software. |
| Setup | We set it up and help you switch with no downtime. | Self-serve, plug-and-play. |
Square is genuinely strong if you’re brand new or very small and want the simplest possible way to start taking cards. The free starter software, the easy hardware, and the plug-and-play setup get you running in minutes with nothing to configure. If you’re just getting going and want one flat number to think about, Square may be the right fit, and we’ll tell you so.
A flat rate charges the same high price on a cheap debit card and a premium rewards card alike, so an in-person or growing business often overpays, and you can’t see the difference. Square also raised its online rate in 2026. AllProPay offers Dual Pricing, interchange-plus, or AllPro Rebate, whichever fits your business, puts the real cost in front of you, gives you a person to call, and helps you switch without downtime.
Square publishes its rates, so you don’t need a statement. Two numbers show you what you pay Square today. Want it in writing? Leave your details and we’ll send you the full side by side.